Clal Insurance | Each moment has its rule.
In this campaign, the audience was invited to participate in a personalised clip about their life on Facebook following the concept: Each moment in your life has its rule. The clip was shot frame by frame with stop-motion technic, composited to a complete clip in the post production proccess. This clip demonstrates the grid of the movie. The blank areas designates the users personal Facebook data which is placed in each movie according to their own Facebook personalities. On the tree, for example, are the users Facebook friends pictures, etc. The movie was shot twice. Once for male users, using male actor, and once for female, using female actress.
Crunch Rolls Nugat | Nestle
Following the TV campaign and the slogan: "Hear only what you choose to", in this internet campaign we invited people to a special game which was aired live on the web, showing the leading actor from the TV advert, sitting in his room eating "Crunch". Trough live broadcast, the surfers target was to try and put him out of his reluctancy and make some kind of emotional reaction (laugh, say something, get angry...). Those who succeeded, won a prize instantly. The campaign was a huge success with over 500 participators per day!
Taster's Choice Coffee | Nestle
Following the TV campaign and the slogan "life's special moments", we invited people to take pictures of themselves day-by-day in the same location, and upload them to the mini-site, to preaper their own movie clip of magic moments of their lives. Those who uploaded more pictures and created the most interesting movie clip, won an amazing trip to an exotic resort abroad.
The campaign was highly popular, engaging and fun with thousands of people making their own special movie clip.
Leumi digital | Olympic Games
Design for Leumi's campaign Prior to London's olympics. Trivia game which invites the audience to gain milage for answering olympics related Trivia questions. The player who had the biggest amount of milage earned - won a ticket and full stay at the olympics.
Motorola Milestone | Murphy's Laws
Following the concept "Instead of changing the rules, we re-wrote them" we have created a cool Facebook platform which invites the audience to post their own Murphy's laws regarding smartphones, emphasising the Milestone's smart solutions. The campaign was highly successful engaging hundreds of users within a 3 weeks being online.
